SEO
Search Engine Optimization
FOGO’s Digital Marketing division started as an SEO company, and we’ve grown to include a full suite of digital marketing services with a wide range of clients. We know SEO inside and out, and we customize our work to fit the needs of our clients. Using a proven, efficient, and effective process, we deliver high-quality, measurable results and we have the track record to prove it.
Why should you use FOGO as your SEO agency?
Our expertise in Search Engine Optimization helps businesses like yours get found online. We customize our SEO strategies to meet your specific needs, using proven methods to enhance your website’s visibility, drive organic traffic, and boost conversion rates. From local SEO to on-page and technical SEO, our comprehensive approach ensures your business stands out from the competition.
Why do I need SEO?
Businesses need SEO to stay competitive and visible. Search Engine Optimization (SEO) enhances a company’s online presence, making it easier for potential customers to find their products or services through search engines like Google. By optimizing their website content, structure, and keywords, businesses can improve their search engine rankings, leading to increased organic traffic and higher conversion rates. SEO also helps build brand credibility and trust, as users tend to favor websites that appear at the top of search results. Additionally, a well-executed SEO strategy provides valuable insights into customer behavior and preferences, enabling businesses to tailor their offerings more effectively. Ultimately, investing in SEO is essential for driving growth, building brand awareness, and ensuring long-term success in the digital landscape.
What can SEO do for your business?
- SEO Helps More People Find Your Website
- SEO Helps Local Customers Find You
- SEO Is a Cost-Effective Way to Grow Your Business
- SEO Improves User Experience
- SEO Helps You Get Ahead of the Competition
Is your business not being found by your customers?
Discover hidden SEO opportunities today!
What is included with SEO from FOGO:
For local businesses, additional SEO steps are essential. When you search for a “salon” or “shoe store,” results often show nearby businesses with location, phone number, hours, directions, and reviews.
Local SEO involves:
- Creating a Google My Business profile
- Listing your business on aggregation sites and social media
- Encouraging positive reviews to boost your ranking
- Ensuring consistent information (location, hours)
Some websites use localized keywords to indicate their service areas.
Once you have target keywords, create your page content. Avoid outdated practices like “keyword stuffing.” Instead, focus on satisfying the user’s query. Key elements of on-page content include:
- URL: The web address for the page
- Meta Title: The page’s title, shown in the browser tab and search results
- Meta Description: A short description (under 160 characters) in search results
- H1 Heading: The page’s main title, displayed in large, bold text
- Body Content: The main content, including text, images, buttons, forms, etc.
- Other Headings: Subheadings (H2, H3, H4, etc.) to organize content, especially on long pages
At FOGO Solutions, we specialize in off-site SEO strategies that elevate your website’s search engine rankings. Our approach includes creating high-quality backlinks from reputable sites, engaging in impactful social media marketing, and conducting influencer outreach. We also focus on building a positive online reputation through reviews and mentions. Our primary goal is to enhance your website’s authority, relevance, and trustworthiness, driving more organic traffic and improving search visibility. With FOGO Solutions’ expert off-site SEO services, you can significantly boost your website’s performance and establish it as a credible and valuable resource within your niche.
Technical SEO ensures that users and search engines can easily navigate your site. Key aspects include:
- Page Speed: Optimize web pages to load quickly by removing unnecessary code and resizing large images. SEO pros and web developers collaborate to achieve fast load times.
- Mobile-Friendliness: Ensure your website functions well on mobile devices and tablets as it does on desktops.
- Duplicate Content: Avoid duplicate content to prevent confusing search engines about which page to rank. Ensure each page has unique meta titles and H1 headings.
- Broken Links: Fix broken links to improve user experience and avoid penalties from search engines. Conduct technical audits to identify 301 redirects and missing pages.
Keyword Research
SEO strategies typically begin with keyword research. Professionals use tools like Google Ads and SEMrush to assess keyword value based on search volume and cost per click (CPC). For example, informational keywords like “Saints roster” have no CPC, while transactional keywords like “Saints tickets” have higher CPC due to purchase intent.
Choosing keywords guides the creation and optimization of your pages. It’s wise to select a primary keyword and several related secondary keywords to enhance your content’s relevance. Google evaluates the relationship between these keywords to determine your page’s value.
Avoid targeting only the highest-value keywords and set realistic expectations. For instance, a vintage baseball card store won’t rank first for “baseball.” Instead of asking, “What terms do we want to rank for?” consider, “What terms should we rank for?”
