Marketing

Google My Business

Google My Business Listing – How Important Is It?

The foundation of a great Local SEO campaign is an optimized “Google My Business” listing. These listings consist of Google Search, Google Images, and specifically Google Maps. 2nd Line Marketing has perfected the creation, verification, and optimization process. A consistent Google My Business listing is as valuable as having an ad in the yellow pages […]

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analytics on computer

Why Facebook Advertising Is Important For A Business?

Why Facebook advertising is important for a business? Facebook has an entire user interface designed for business activities and gives the opportunity to keep business profile pages, online stores and also an advertising system that allows marketers to target their ads based on interests, income level, age, sex, location, a marital status, and many more.

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Instagram logo on table with flowers

Advertising On Instagram

You may have found out about advertising on Instagram, and are now thinking about whether or not you should utilize Instagram as a social media platform to advertise your business. Advertising on Instagram has sparked the interest of most business owners, especially now that the image-based platform is the second most popular social networking site.

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Advertising on Facebook vs Google Adwords

Facebook Advertising vs. Google Adwords

Because of the rising popularity of social media, advertising through traditional channels like television, radio and newspaper has been replaced with online advertising. As a cheap marketing method with the ability to reach more people than before, online advertising has particularly become popular among startups and small businesses. In fact, Facebook Advertising and Google Adwords

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search engine optimization

Search Engine Optimization vs. Search Engine Marketing

Search Engine Optimization vs Search Engine Optimization, what do they mean? Before we dive into that, let’s understand their basic importance. As of 2017, the number of searches over the internet averaged almost 6 billion a day. While it is true that social media has taken the world by storm, there is more going on

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