Marketing
Marketing Trends to Watch in 2024
Staying ahead of emerging marketing trends is crucial for businesses aiming to make a meaningful impact online. This year, several transformative trends and technologies are set to shape the landscape of digital marketing. From AI-driven marketing to immersive experiences and the evolution of social media platforms, the future promises exciting possibilities for brands willing to…
Read MoreWhy Does Social Media Boost SEO?
As social media becomes more prevalent than ever, it is crucial for businesses to a have a social media presence. Not only can it help you reach more potential customers, it’s great for your SEO (search engine optimization). SEO is how high your website ranks when people search for keywords related to your business. Ranking…
Read MoreHow to Repurpose Content for Social Media
Do you dread the thought of planning your social media content? Do you avoid it at all costs and put it off until the last minute, only to end up posting something random and less than meaningful? If you answered yes to either of these, then you’re not alone. So many people struggle with planning…
Read MoreHow can being active on social media help my business?
How can being active on social media help my business? Did you know there are now over 4 billion active social media users around the world? That in and of itself is a reason to make sure your business is active on social media. However, there are several more reasons and benefits to being on…
Read MoreWhy is Google Analytics so important for a website?
Why is Google Analytics so important for a website? Google Analytics (GA) can be intimidating at first glance. There is a plethora of data about your business’s web traffic. It can be overwhelming, to say the least, however, GA can also be an incredibly helpful tool for growing your business and your online presence. What…
Read MoreWhy is blogging important for local SEO?
Why is blogging important for local SEO? Time and time again blogging proves to be an effective way to boost your SEO and local SEO rankings, which, in turn, increase your leads and sales. Before we dive into the importance of blogging for local SEO, let’s have a refresher on what SEO is, specifically local…
Read MoreHow Do I Get More Reviews Online?
How do I get more reviews online? This is the question everyone wants to know. It is no secret that online reviews for your business play an important role in your company’s growth. Consumers today have countless ways of researching a business at their fingertips. Whether it be their laptop or smartphone, or researching on…
Read More5 Reasons Your Small Business Needs A New, Modern Website
If your website is not optimized for modern browsers and devices, you are likely to miss missing out on a huge opportunity to attract more visitors and increase sales. However, it’s not just about making your site look more modern, many other factors come into play when optimizing the user experience through your small business…
Read MoreImportance of Online Reputation Management in the Digital Age
Your online reputation is said to be a reflection of you and your business. According to Forbes, 97% of online business owners stress the importance of online reputation management. ORM is considered a very important SEO practice. The better reviews you have, the higher you’ll rank on search engines. What is Online Reputation Management? Online…
Read MoreThe Importance of User-Friendly Web Design
Web design is more complex than you might think. The importance of a good sales funnel and a well-designed customer journey has been well known to marketers since before the internet was even a thing, so it’s only natural that these concepts have found their place on the web as well. A visitor on your…
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