Amber Griffith
Marketing Trends to Watch in 2024
Staying ahead of emerging marketing trends is crucial for businesses aiming to make a meaningful impact online. This year, several transformative trends and technologies are set to shape the landscape of digital marketing. From AI-driven marketing to immersive experiences and the evolution of social media platforms, the future promises exciting possibilities for brands willing to […]
Why is Google Analytics so important for a website?
Why is Google Analytics so important for a website? Google Analytics (GA) can be intimidating at first glance. There is a plethora of data about your business’s web traffic. It can be overwhelming, to say the least, however, GA can also be an incredibly helpful tool for growing your business and your online presence. What […]
Importance of Online Reputation Management in the Digital Age
Your online reputation is said to be a reflection of you and your business. According to Forbes, 97% of online business owners stress the importance of online reputation management. ORM is considered a very important SEO practice. The better reviews you have, the higher you’ll rank on search engines. What is Online Reputation Management? Online […]
Is your Contact Us page costing you conversions?
Website design is a rapidly growing field, but by no means is it a recent development. As more and more business is conducted online, however, it is essential that web users can easily locate your contact information. To successfully attract new customers, they must be able to find your NAP (name, address, phone number) and […]
How Can Content Marketing Increase Conversions?
You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions, […]