How can being active on social media help my business?

Did you know there are now over 4 billion active social media users around the world? That in and of itself is a reason to make sure your business is active on social media. However, there are several more reasons and benefits to being on social media including:

• It’s a cost-effective way to build your brand.
• Social media is a fast and easy way to grow your business.
• It allows you to promote your content and connect with your audience.
• You can learn about your customers and your competition.

Using Social Media to Build Your Brand

Building a brand using social media means raising awareness across your industry. HubSpot did a study and found that 92% of marketers said their social media presence has generated more exposure for their business. This has a huge impact on your brand’s visibility. People can tag your social media accounts in recommendations, generating more leads and exposure for your business.

Creating brand loyalty with your audience is another way to boost your business. When businesses used their authentic and personal brand voice, they saw a 69% increased brand loyalty. This also humanizes your brand. Your audience and followers will get to know not just your business, but the people behind the business and what your values are. You can also show your audience exactly why it is beneficial to do business with you. Use social proof by posting content of how customers are using your products or services and what results they are getting. This authenticity creates a sense of trust with your followers.

Using Social Media to Grow Your Business

Social media gets you more organic traffic to your website. When you post great content on social media, your followers will want to learn more and visit your site. This can be an especially good way to boost your sales. But what is good content? Good content is what your followers want to see. Think of ways you can show how you are an industry leader or expert in the field or how your product benefits those who use it. You also want to be sure to include some behind-the-scenes content so that your followers can get to know who the people behind the business are.

Social media gives you easy and free lead generation. It is a way for potential customers to check out your brand and show their interest in your products or services. You can also pay for leads on social media through ads. The beauty of social media ads is that they are often set up for collecting leads and doing it well. In fact, according to Hootsuite, “McCarthy and Stone used Facebook lead ads that allowed people interested in learning more about their real estate projects to learn more about the properties, with just a couple of taps. The ads wound up producing 4.3 times more sales leads than the year before, at a cost 2 times lower than more traditional digital prospecting campaigns with real estate ads.” Think of what that could mean for your business.

Using Social Media to Promote Content and Connect with your Audience

Use social media to connect with potential clients and customers. You can connect with your audience by interacting with them. You can answer their questions, respond to reviews, and engage directly with them. You can also ask your followers what types of content they want to see, and then give it to them. This can help build your brand loyalty and trust.

Use social media to learn about your customers… and competition. Social media platforms often offer data breakdowns of post engagements, followers, and how ads are performed. This data will show you who your target audience is, how your posts are performing with your target audience, clicks to your website or sales you’ve made, and when they are most likely to engage with your business on social media. You can also use social media as a tool for analyzing your competition. Check out their social media pages. You can find out what type of posts are getting the most engagement as well as what isn’t working well for them. Learn from them and use them to tweak your social media strategy.

Social media can be a great strategy for your business but it can also be incredibly overwhelming, that’s where we come in. 2nd Line Marketing offers social media and digital marketing services to platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. Our team specializes in content marketing and pay-per-click advertising to help your business be seen on social media platforms. We can help you stand out and connect with your current and potential customers and clients. We come up with a strategy that keeps your customers interested in and up-to-date on your business. From weekly content posting to creating advertisements, social media is an essential marketing tool for both local and worldwide reach. Contact us so we can get started and help your business grow.